Nearly every company claims to be agile (and innovative). But the reality is that most people don’t truly understand these terms. In this chapter, we examine how the term agile — which became popular through the agile engineering processes and the lean startup — can be used to describe a certain class of companies. — We asked five global leaders to identify the essential characteristics, behaviors, and cultural elements that make a company ‘agile’ and explain how ‘being agile’ brings impact to the business, employees, and teams. Frederic Laluyaux, Tony Ulwick, Johanna Rothman, Adrián Heredia Iglesias, Isaac Sacolick, and David Blake shed light on one…